Core Values

Value statements that express aspirational behavior are not enough. Our core values define whose priorities come first when difficult trade-offs must be made.

Core Values | Entrust

Health
We do not take short term risks that jeopardize the long term health and stability of the company.

Experience
We are committed to creating a customer experience that creates enthusiasm. our aim is to convert loyalists into evangelists.

Employee
We put the employee experience first. An enthusiastic employee will deliver that same experience to our customers and subsequently our investors.

Excellence
We are an elite team. Individually we demand excellence from one another and pride ourselves in not allowing substandard performers to remain on our team.

Culture
We learn, respect, and acclimate into our organization cultures that are effective in creating the results we desire.

Communication
We regularly communicate and educate financial performance, operational direction, and company initiatives to our employees.

Community
We are committed to being outstanding corporate citizens by donating 10% of company profits to charity.

Commitment
We are committed to represent core values of the Entrust cookbook and collectively update its contents regularly to keep the taste of success fresh.